Top 20 Personality Development Tips - Phase 1

Gone are the days when a piece of paper could define your future. Today, rather than what you have, what is important is, how you sell it! The content and knowledge can be learnt. Most employers today say, it is the personality and the attitude which demarcates one individual from the other. So in this extremely competitive world, when everyone has access to the same kind of information, how do you stand out of the crowd? Here are 20 tips which can help you develop your personality. Hold on, the ride is bumpy!

 20) Firm handshake – Whenever you meet someone, make sure you give them a firm handshake. This is not just limited to a handshake. Ensure that you sit erect, stand on both legs, keep your hands free and make eye contact with people when you interact. In short, mastering the body language would ensure people take you to be talented and smart. Your body language is the first word that someone hears when they meet you for the first time. Make sure it is such that itcalls for only compliments.

19) Chin up- I have seen people who look down at their feet when they walk or at the slightly lower altitude. This creates an air of confusion, instability and incapability around you. Rather always make sure that you walk with a steady gait, chin up and stature in your body language. This ensures an aura of positivity, self-confidence and assurance around you.

18) Stay fit – As unrelated as this might sound, a good personality is healthy at the body and hale at the heart. Fitness does not mean weight training or anorexia; it simply means stayingfresh, energetic and agile throughout the day. Improve your immunity, eat well, sleep well and you would glow even after a long day at work. Considering that you have to work hard on various aspect every day to build a wholesome personality, you must ensure that you stay fit all the time.

17) Read, read and read  – As nerdy as this might sound, even if every book sings a lullaby to you, even if the letters dance and your eyelids get heavy as you turn the cover, make a habit to read. Any successful person in this world, if nothing else, is very well read. There is no fixed rule for reading. Read what you like at first till the time books become your drugs (yes, they do.) Once you get habituated to reading, you will involuntarily read anything and everything that you can get your hands on. Trust me, I have seen people read the airplane magazines during safety demonstrations because that is the most that they can. There will never ever be anything that you read which would not be utilized somewhere or the other.

16) Use the information – Once when I was gorging in a bookstore, getting as many books as I could, one very proficient salesperson asked me – “how much time would you take to finish this 400 page book?.” I said maybe a week or so. He said “what would you talk about in that one week? “ It later hit me that what he wanted to say was make sure you use the information you read. Even if you read one headline in the morning, make sure you use that somewhere in the whole day’s conversation. This has dual advantages. First and foremost, people would know that you are an updated person and you talk about what is happening then, at that moment. More importantly, when you use some information somewhere, you remember that for a longer time than the one you merely read.

15) Curiosity – You can relate with the instances where you tag somebody as dull or boring not because he has different interests than you do, but because he is not interested to explore.Inquisitiveness or curiosity is the most important trait of a vibrant personality. Unless until you are curious about everything around you, you wouldn’t be able to develop a good personality. Curiosity is not a trait that you need to harbor in order to show the world, it is a pre-requisite to building up yourself well. Be curious about everything and anything, about what people think, about how a particular dish tastes, about a different genre of music.

14) Notice – Whenever you enter a room full of people, you face an identity crisis at that very moment. The best way to step out of the “usual crowd”, it is important that you make your mark. The easiest way to do that is notice everything around you. Be it somebody’s dazzling attire or the color combination of the upholstery with the color of the walls, when you keep your eyes and ears open, your words would be appealing and interesting. Many people also call it “words of the moment”, but it is a simple trick of using the environment or background of someone or something to strike an interesting conversation with them.

13) Master the language – When people say that a successful person has very good communication skills, it does not necessarily mean that the skills have to be in English language. As long as you have the command over any one language, that is enough for you to make your mark. Keep learning new words in that language, keep writing to ensure a flow of thoughts and interact with people who share your interests to learn the nuances of the language.

12) Discuss – More often you learn much more and much faster when you discuss with people than when you read alone. When you discuss anything with a group of people, you come acrossvarious facets of the conversation that you might have missed. In addition, you get exposed to those new perspectives that you would never imagine to exist. This would either change your perception or give you some additional content that you need to advocate your perception for/against. Discussion is like learning at fast forward!

11) Network well – A good personality is the one who can gel well with people from different backgrounds irrespective of the fact whether the connections are of monetary importance or not. A good, close-knit network makes sure that you stay updated and active in your field of work and at the same time gain information of diverse spheres over general everyday conversations without putting in any time into it. In addition, networking exposes you to diversity.

The 2nd phase will comprise of the top 10 points! Placed in decreasing order, they are in increasing order of importance and difficulty to inculcate in your daily habits.

Would love to hear reviews :)

                                                                                                             ~~ Palak Marwah

IIM Bangalore PGP 2016-18 Interview Experience

I will be joining IIM Bangalore for PGP 2016-18 this June and cannot wait for the dream place. A few of my friends wanted to know about my interview experience, so here it goes. I was sure after CAT results that I would not get a good call this year. After the B call, I prepared as well as I could.  After the B interview, I could not answer a few questions as satisfactorily as others and became apprehensive of a conversion. But somehow ARKS sir was sure I will make it after he heard my interview, and he was right, as always!

WAT Topic –

We have recently seen a student committing suicide that has brought to light the injustice that prevails in the education system. Suggest some measures to make the education system more justified (it was a long topic, this was the gist).
10 mins to think, you can note down points on the front side of the sheet, this side is not evaluated. 15mins to write one side of A4, lines are pre-drawn and space is enough for around 200 words. No extra sheet was given, time was more than sufficient for everyone.
The WAT was taken inside the interview room, all 12 candidates of my panel were seated, the interview panel of 2 professors and 1 alumnus (2004-06 batch, we overheard him) conducted the WAT. The topic in all panels was the same, but were held in different rooms, there were 4 panels.

Interview -

I was called inside by one of the two professors call him P2.
The alum asked me to take a seat, let’s call him A.
Professor 1 seemed to be frown faced since the beginning.

A – Okay, so introduce yourself
PM (that’s me) – My name is Palak, which literally means eyelashes but its contextually used in terms of swiftness or agility.
P1 – What is your name? You pronounce it Palak or Paalak?
PM- Sir, its Palak, generally mispronounced as Paalak.
P2 – I am sorry I pronounced it as Paalak while calling you in

PM – No issues sir! (With a smile)
P1 – Anyhow, continue

PM – so sir as I was saying, I have epitomized my name by being a part of various activities in both school and at college. Currently I am in my final year of Metallurgical and Materials Engineering at NIT Nagpur

 P1 – Yeah you are all prepared for this question, aren’t you?
PM – No sir, I am just stating a few things in order (with a smile)
A – that’s a good thing na, if shes prepared (he is smiling too)
P2 – Yeah continue
PM – My interest in management stems from my diverse interactions. I was selected by Japan govt and MHRD India for JENESYS – An international youth exchange program to visit japan for 10 days. I have also represented India at HPAIR – A conference at Harvard University.

silence, I think they were expecting I would say something else, but I wanted to keep the intro short because they had a 600 word SOP of mine already and I did not want to repeat things.

P1 – Okay so you went to Harvard, the soldiers field?
PM – I beg your pardon? You mean academically “the soldiers field?” (I implied metaphorically)
P2 – No, no soldiers field, soldiers field
PM – Sorry Sir I am not aware
P2 – Okay never mind. Why Japan is called the land of the rising sun?
PM – Sir, it lies on the eastern end of the world, when I was there, we could see the sun rising pretty early at 3am
P2 – So I would go to Norway there the sun would rise even earlier right?
PM – Sir, I am aware of only this reason

(Ans is with respect to china, in the ancient times Japan was the eastern most end, I did not know this detail, so I told him I don’t know)

A – tell me something beyond this (pointing at my SOP on his laptop) (expected Q)
PM – Sir, I always keep looking for newer things to learn beyond the stipulated curriculum, and when I get interested in it, I pursue it. When I have decent amount of knowledge about it, I make sure I make the process of discovery and knowledge easier for people around me

A- Okay, give me an example (here I knew I am driving the PI)
PM – I pursued over 7 internships during my undergrad at VNIT and then this year  I published a mini journal on internships, with the VNIT Alumni Association that is helping them in their annual internship drive.
A – Who is it for?

PM – Sir, it is only for engineering undergraduates. It is free for VNITians, and charged at Rs 50 per copy for outside VNIT, the funds accumulated would go to Prayaas – a social club of VNIT.

A – okay, what does the journal include?

PM – sir, it talks about why are internships important, how do you choose the internship perfect for you, how do you apply, types of internships and a few internship experiences. It has a flow chart which the reader can walk through to reach at the intern that is fit for him.

A – what are types of intern?

PM – sir it depends on the basis of classification. Depending on location – on site, off site or distance, on nature of work – technical, management, on basis of returns- stipend included or freelancing. Depending on which factor is the most important to them, people can choose their intern.

A – when is the right time to do an internship?

PM – sir, this is a key question that the journal caters to. People generally do internships in summer or winter vacations, but I feel there is no right time. Whenever you think you are willing to work, you can do an intern. Like when I finished my 1^st year, I was told that no internships are offered to 1^st year students because you haven’t had any learning about core topics. So I did an internship at Times of India for content writing. Then in my 2^nd year, I pursued a 6 months distance internship at IIM Ahmedabad, when my curriculum was going on.

A – Distance intern? Whats that?

PM – In distance intern you can work from home and stay in touch with your intern guide over email, calls etc. so you need not be present at the location of internship.

A – and how did you get this intern?

PM – I saw on LinkedIn (it was FB :P) that one of my seniors in college had pursued an internship at IIM A and I contacted him for details. He asked me to e-mail my resume and request to all professors who work in areas I am interested in. the email Ids were present on the website. So Prof Sanjeev Tripathi, assistant professor in Marketing, replied with his acceptance to allow me to work under him as a distance intern. He assigned me the work of creating case studies, researching the strategies of sports leagues in India as that was the time when IPL was really catching the trend 2013 beginning. So we researched on other leagues like IBL (Indian Badminton League), Hockey India League and Standard Chartered Mumbai Marathon

A – So which league was the best out of these 3?

PM – sir, we cant compare because they were for different sports and also SCMM had a slight edge because it had been running for 10 years when IBL and HIL was launched. But still, cant compare

A – but still on any basis?

PM – on basis of marketing strategies I would say HIL was the best because their campaign was really exhaustive and immensely successful. From December 2012, with 500 odd likes on their official FB Page, in February 2013 they went to around 3 lakhs (I had this data). IBL on the other hand saw a change of dates and there were issues with the organizing. They changed the rules of the game (A is surprised, so I take the opportunity to explain).
They introduced a 1 minute break at 7 and 14 in the game of 21 points whereas the BWF (Badminton world federation) has a single break at 11. For state level players like us, this change is manageable, but international players have their flow and speed broken and it affects the game. (I wanted to reinstate that I play at State level myself, he acknowledged it very well). Also the Indonesian govt wanted a confirmation that all its players would be sold, only then would they participate, the BAI (Badminton Asso of India) was unable to commit. Then they had fixed the price of Jwala Gutta and Ashwini Ponappa, the top ranking doubles players at 50,000$ each, but that was later reduced to 25,000$ as they were not sold. This was another issue. On the other hand the HIL was really well organized.

A – Okay, so what was special about HIL?

PM – they demarcated their campaign content depending on nature of social media. So they used FB for facts and history of Hockey, Twitter for live updates, Youtube for advertisements etc. They advertised the league during very famous world cup and football matches and had good ambassadors like Kapil Dev, Shoaib Akhtar, Akshay Kumar, Navjot Singh Sidhu. They created state wise ambassadors so the masses could identify with them for example M S Dhoni campaigned for the Ranchi team. The state level federations were sufficiently involved, which wasn’t the case of IBL or SCMM.

P2 – But only this cannot help you conclude that HIL was the best amongst the three right?

PM – Yes sir that is why I said on basis of marketing strategies HIL performed better

(I realized he might not be listening because he said okay okay)

P1 – Okay in your SOP you have written – Corporate behavior and social responsibility (I had mentioned this in my learning from HPAIR). What do these terms mean?

PM – Sir, my panel at HPAIR was Corporate Leadership so….

P1 – Just answer my question (unexpected interjection by him, I did not realize he wanted to start grilling so I was at ease)

PM – The young leaders of today would be holding responsible leadership positions in the near future so corporate behavior talks about how should they behave when a lot of responsibility lies upon them.

P1 – So it is not about the behavior of a company?

PM – Sir, my panel and discussions were about how young leaders must be groomed for corporate behavior and an individual’s behavior, not the company’s.

P1 – Okay. And social responsibility?

PM – Sir, social responsibility talks about how a company can contribute to the betterment of the society.

P1 – What does it include?

PM – Sir, like Nike had launched a campaign for grooming athletes, once it had launched its running shoes.

P1 – Don’t give me examples, tell me what it means

PM – Sir it means the company allocates some % of its profits to contribute to the society

P1 – Why should a company do it?

PM – Sir it is like a good will gesture on behalf of the company

P1 – My company is for profit making not social work. Why should I do it?

PM – Yes sir its voluntary but generally companies, on reaching a particular level of development allocate some % of their profits for the society

P1 – What is this level of development?

PM – Sir depends on the vision of the company

P1 – Okay so why should the company do it?

PM – Sir, the inputs that a company uses – the people, the resources, the energy is derived from the society. So this is a way of giving back to the society from which it derives its inputs.

P1 – You are repeating yourself. Who does the company make profit for?

PM – for itself, its employees and contributes to the GDP

P1 – So why should it allocate anything for CSR?

PM – Sir, it’s a good will gesture

P1 – Are you connected to HUL or Tata motors in any way?

PM – No sir

P1 – Then why should they do CSR for you? They pay taxes, wages to the employees, they can have employee benefit program, why for you?

PM – sir I am a part of the same society as them that is all I can think of right now.

P1 – okay. There is another line that you have written – “While choosing a material for a typical application, we must optimize on properties and compromise on a few, less-important properties” what does this mean?

PM – sir, my undergraduate majors is Metallurgical and Materials engineering so…

P1 – I know I can understand that this line is related to your majors. What does this mean?

PM – Sir it means that I have imbibed the habit of making informed decisions and look at the perfect balance of factors. Like some properties cant co-exist like hardness and ductility.

P1 – What is the context here?

PM – Sir it has taught me to look at all possible perspectives before taking any decision, even those angles which could be generally ignored.

P1 – Give me an example from the conversation we had till now

PM – (with a gentle smile) Sir like you asked me about the CSR, I was considering all stakeholders – the employees, senior management, owners etc and also from local to national level.

P1 – Okay

A – You have talked about women leadership. Why is it important?

PM – Sir, my perspective is not about gender representation. But I believe women representation would bring diverse skill sets to the workplace.

A – Give me an example

PM – Talked about Anne Mulcahy, the Ex CEO of Xerox Inc. and how she avoided a bankruptcy and ended with saying that in many countries including India Xerox is still used synonymously as photocopy

P2 – But that was achieved before Mulcahy became the CEO (I realized it was a risk greater than I expected so had to cover up)

PM – Yes sir, but what I mean is we “still” use it because she evaded a possible bankruptcy. (saved!)

(P2 smiled)

A – okay who is Marissa Mayer?

PM – I beg your pardon?

A – Marissa Mayer, which company is she the CEO of?

PM – Sir I remember reading about her but cannot recollect right now

A – So you know just one CEO and you have written women leadership in the SOP?

PM – no sir, I know a couple of them. I elaborated on the story of my role model.

A – okay name them

PM – named 4 fortune 500 CEOs and 4 from India

A – Okay. I asked about Marissa Mayer because she recently had a child and is back in office after a maternity leave of only 2 months compared to leaves ranging from 6months to a year in India and other countries. What do you think about it?

PM – Yes, I am aware that the USA has lesser extent of maternity leave. In addition, Mark Zuckerberg recently spoke about allowing paternity leave as well. In the case of Marissa Mayer I think her decision reflects a balance. We cannot overstep certain natural boundaries. If she has to build her family and expand it, the onus lies on her. At the same time she realizes that she has a lot of responsibility and the company needs her so I think this case reflects the balance on family welfare and work responsibilities.

A – Okay

P2 – What is the status of women in Japan?

PM – Sir I did not find any discrimination in the work place or in the home sphere during my stay

P2 – No in business, politics etc? What have you observed?

PM – Sir, I am not aware of the details of politics but in the business sphere I believe the roles are allotted in sync with the skills. Like the company that was organizing my international youth exchange had decent, rather 90% of women. They were responsible for getting us from Delhi to Tokyo.

P2 – How would you rank Japan and Sri Lanka in status of women?

PM – Sir, as per my observations and interactions in Japan, I would rank Japan above SL

P2 – Okay last question. How can you differentiate between a natural and artificial diamond

PM – sir the natural diamond has a typical sparkle (I did not take time to think)

P2 – So does an artificial one. I am telling you that you can differentiate visually

PM – Sir, visually in a short span of time we cannot. Over a longer span the artificial one loses its sparkle.

P1 – no tell me scientifically

PM – sir we can look at its microstructure and bonding (I was answering him very briefly)

P2 – Bonding would be same a diamond is a diamond

PM – No sir we have a machine called XRD in which we observe a section of the sample. An output graph of intensity vs wavelength is obtained that has various intensity peaks at characteristic wavelengths. This graph can be compared with the encyclopedia of natural diamond.

P2 – okay do you have any questions for us?

PM – No sir I think I am good

A – Okay I think we are done. It was nice meeting you Palak

PM – thank you sir thank you for your time

(I got up took 2 steps away from my chair towards the door and then P1 says)

P1 – Palak you have used this word quotidian in your SOP. What does it mean?

PM – sir it means regular or usual

P1 - okay

(1 sec pause)

PM – with a smile, sir any more questions?

All 3 burst out laughing

A – no no you are free to go

PM – Thank you sir good day

After the PI the alumnus came out of the room for visiting the loo, gave me a wide smile and said All the best :D

A little personal note (as always)

I knew that CSR is an indirect method of marketing, I did not mention because I did not want to get close to unethical measures or any controversy. But my mentor later said it’s a fact so could have been used. I regretted not knowing about Marissa Mayer because my mentor, ARKS Sir goes without saying,  had told me to read about her 3 days ago after my IIM Kozhikode PI, and I just read the fortune 500, Yahoo wasn’t one of them then.

I never expected a call from B in the first place. I was dazed for 3 days when I got one. There are just two things that I think helped me convert B-

    1)    ARKS Sir. Nothing needs to be said here

I have no clue how he knew about Marissa Mayer and kept me calm all through this time, despite being miles away as B was the most crucial one!

    2)    My presence of mind in the last 10 seconds of – sir any more questions? :D

I know I have given just 4 interviews, but I have this theory that if you make sure that they remember you at least by face at the end of that day, or have a healthy little giggle due to you, you are in! That is what happened in all 4 interviews. Other 2 experiences to be up soon J

ARKS Sir, I have run out of words to thank you. I mean it! 

My experience for Tata Institute of Social Sciences - M.A. HRM and LR Program

Always being interested in HR, TISS is the Mecca for HR in India. With all the wishes that I have behind me, I have been able to score well. I believe my experience might be able to help a few people, hence I share it here. I would love to hear from you, if this helps you in any way for your TISS preparation. Do write to me at marwahpalak1@gmail.com

I have also launched personalized, one on one FREE Live sessions on my page - https://www.facebook.com/procodeprep/

Like, Follow and Share for updates and early access for material!

TISS NET –

The pattern of the examination changed one week before the exam and was communicated in an orientation program conducted in TISS, Mumbai, held for category students. The official notification of the change in pattern was communicated over the website 3 days prior to the exam. The earlier pattern had 30/100 questions based on GK, while the new pattern had 40/100 questions based on GK. GK being my weakest section out of Quants, Verbal Ability and GK, this was a difficult change.

The preparation – As I was preparing for CAT, TISS Quants and Verbal Ability was taken care of by this preparation. Ideally for Quants and Verbal Ability – Arun Sharma books’ Level of Difficulty 1 was sufficient, Level of Difficulty 2 would be a safe practice if you have sufficient time, this would make sure you score as high as possible in the final exam. For Logical Reasoning questions like patterns etc, you can also try RS Aggarwal. I tried only a few exercises from it because of its huge size, and paucity of time.

GK – I was in the space where I could not name even the Vice President of India before the preparation, which is my sheer ignorance towards GK, as I have never been into quizzing since school. I started my TISSNET GK preparation only after XAT which was on 3^rd January 2016, one week before TISSNET (9^th January 2016). In the beginning the size of GK syllabus can be scary but if you keep going it works out, surely. After one week of 16 hours a day GK study, I could recite all PMs, Presidents, RBI governors, important battles, state wise folk dances and other things in one breath.

Material for GK –

1) I majorly referred Manorama yearbook (yeah finished the whole book in 6 days, still cant believe it). By mistake I had ordered Manorama 2014 instead of 2015, but static GK remains the same. Quite a few facts in Manorama are incorrect so you should keep checking it online or from other books.

2) Lucent for Static GK – Whichever topics were not there in Manorama or were incorrect, I referred those topics from Lucent.

3) The website – gktoday – they have monthly current affairs’ boosters, that is indeed helpful. You can also subscribe to their Whatsapp messages on GK

4) The website linked below– which has small MCQ sets on Quants, English, reasoning and GK – This was good for revision as I was only studying GK 1 week prior to the exam.

5) Bulls eye, CareerAnna and my coaching in Nagpur - HR Mentors have GK PDFs. I did not subscribe to any course for TISS, but some of my friends did, and shared their PDFs with me, which I will share on Dropbox and post the link below.

6) The whatsapp and facebook group were really helpful for GK. Most applicants from other MA fields are very well versed with GK and are kind enough to share their notes or conduct quiz sessions. These sessions are like a revision booster.

As ignorant as I was about GK, it is slightly difficult to cover everything in 1 week. Somehow the luck was in my favor and things worked out. If you are really serious about TISS, GK is the toughest and most vast section that you should prepare for as long as you can. Maths and English are really basic Class 10 questions.

  

TISSNET Exam day –

There were serious management issues with the exam. My exam started 2 hours later than scheduled time due to server error. After the exam started there were no classification of sections. The questions were listed one after the other, 1 to 100. This made it a little difficult to prioritize which section you want to solve first. Even though all Maths or all English questions are listed in one order, say 1 to 30 all Maths questions, there were still issues with the questions. Especially for DI, the graph or pie chart was listed, then 2 questions based on it were listed and after 4 or 5 questions the 3^rd question on the same set was listed. As it is a 100 minute exam with 100 questions, each second counts. So it is important to stay alert and focused. Some of my friends said their test ended 5 minutes early automatically. So it is important you take a few mocks for the speed. Giving NMAT for non-negative, speed based exam is a good choice that is what I did. I will list the mocks’ links below.

GK and even other sections can be easier with some presence of mind. For example one GK question had a long statement based on economics, which was taken from a book and the question was which Nobel laureate said this. The options had all Indians. Among the options only Amartya Sen was a Nobel laureate in economics.

Interview preparation – After the shortlist, you are supposed to fill a DAF – Detailed Application Form, which lists your extra-curricular activities, reason for interest in HR and previous work experience in HR. I regularly read the website – peoplesmatters (they also have a FB page), for HR related current affairs.

Interview day –

You are supposed to report in the morning, the students of TISS HRM LR program give a brief presentation about the program which clears your doubts about it. The interview is very meticulously managed. The volunteers are really helpful and help you cool down in case you are nervous.

You are supposed to write a small essay on one out of 2 given topics in around 15 minutes. The topics for me were –

    1)    Justice delayed is justice denied

    2)    Aadhar card and how to implement it effectively (not the exact same words though)

I chose the first one because it was the topic of one of the debate competitions I had participated in, during school, and hence I had statistics and quotes on it.

After the written test, you need to participate in a GD. The group of around 15 people, is given 1 minute to mutually decide which topic they want the GD on. Luckily 8 to 9 people from my group wanted the 1^st topic, so we went for the 1^st one. We were given 20-25 minutes for the discussion.

Specific pointers for TISS GD –

    1)    Make sure you talk about the social and political impacts of the topic.

    2)    Make sure you give enough time to everyone to speak. One of the candidates in our GD did not speak a single word till only 5 minutes were left. The moderators then asked her if she had any opinions to contribute. As she had not spoken at all, we all let her speak for over 3 minutes continuously, due to which we could not formally conclude. Thankfully all of us were almost on a similar conclusion

    3)    TISS jury loves new points or examples from current affairs. One of the candidates talked about the Paris attacks and how quick justice was delivered, the jury liked it visibly.

    4)    In the GD and interview, do not make very strong opinions, especially if it is a social issue. You can humbly state your stand and give reasons for choosing the side that you have. Example over the JNU issue, do not stubbornly say that JNU students were right or wrong. But you can take a side and cite reasons for your choice.

The interview –

Dr. Zubin Mulla (apologies if I am spelling his name incorrectly) is quite a famous faculty of TISS MA HRM and LR Program. Many forums said that his interviews focus very specifically on “WHY HR?” and if you convince him with your reasons, you are through. I had Dr. Mulla in my panel.

There were 3 people in my panel. Dr. Mulla (P1), one sir (P2) and one mam (P3).

The mam was mostly observing and listening to my answers, she just asked one question at the last.

P1 – So introduce yourself

PM - My name is Palak, which literally means eyelashes but its contextually used in terms of swiftness or agility.I have epitomized my name by being a part of various activities in both school and at college. Currently I am in my final year of Metallurgical and Materials Engineering at NIT Nagpur. My interest in management stems from my diverse interactions. I was selected by Japan govt and MHRD India for JENESYS – An international youth exchange program to visit japan for 10 days. I have also represented India at HPAIR – A conference at Harvard University.

P1 – Okay. So if I want to make the best bell, what material should I use?

PM – Sir maybe Aluminium because it has better formability and low cost

P1 – You didn’t get my question. Best bell means that gives me the best sound. I do not care about the cost.

PM – tried with a few materials, he wasn’t satisfied

P1 – Do you not have a particular test for optimizing this property?

PM – Sir I can think about optimizing a set of properties but not sound singularly

(bad start, I know)

P1 – Okay, nevermind. So why HR?

PM – gave my reason

P1 – Do you read books on HR?

PM – Yes sir

P1 – which was the last book that you read? Brief me up about it.

PM – Sir, I am currently reading this book called “The Engagement Formula” by Ross Reck. It talks about how to maximize employee engagement, reduce attrition and improve employee satisfaction. It is based on case studies like the Southwest Airlines, which have been in the aviation industry that is an economically instable industry, yet this airlines has never faced a loss since its induction. They have this really interesting policy – they have never suspended a single employee, its their strict no lay off policy.

P1 – Is that the only reason behind their success?

PM – no sir, there are various others. All the employees contribute equally to the job. All the employees have a clear idea of the vision which is customer satisfaction.

P2 – So how would you use this in say Air India?

PM – Sir as this is based on a scenario in the US, it cannot be applied verbatim.

P2 – Then why did you read the book if it cant be applied in India?

PM – No sir, the book is explicitly for Indian readers, but what I mean is it cannot be applied as it is. It needs to be modified. For example, in Southwest, if there is a quick turnaround of the flight that is scheduled, even the pilots help in taking out the thrash. The ex-CEO was very commonly seen distributing doughnuts during midnight working hours especially on days like New Year’s Eve or Christmas. This kind of equality in job can be the first step to implement in Indian companies. Similar is the case of W.L.Gore and Associates, where no matter what your position is, you are named as an Associate only.

P2 – Okay, what if you want to apply this to say a fire station? That would be dangerous right?

(P1 asks me to pass the journal that I was carrying – It had the research paper that I had published in HR, and was bookmarked)

P1 – Let me see why are you carrying this?

PM- Sir do you want me to open the page

P1 – No, no, I will have a look.

PM –sorry sir, I was saying, no, rather this would work wonderfully for a fire station as all of them would be aware that extinguishing the fire is the prime motive

P2 – Then you want all of them to hold hoses and stand? Who will lead?

PM – Sir, as all of them would be aware of the motive, even if a few firemen are unavailable, the others would happily take their place. Also anyone who is available can lead and others will follow because they know some day they might have to lead. So it would be good team work.

P2 – Okay what did you do in this HR Internship at NItika that you have mentioned?

PM – Answered

P2 – What are the qualities of a good HR person and how do you fit in?

PM – Sir a good HR manager should be able to vary his response depending on the situation. Sometimes, a situation requires urgent action while others need a thought over and introspective action. He should be able to use the diversity of his team to his advantage.

P2 – That is an obvious quality for HR managers. How do you fit in? (was trying to grill maybe)

PM -  Sir, I have been able to work with people from different nationalities in Japan and Harvard, and have been able to change my working pattern depending on the situation.

P1 – But you were not responsible for their performance right?

PM – Sir, at the end of the 10 day program in Japan, I was voted by my delegation to present a report of their learning,  on behalf of the team, at the Indian embassy in Tokyo. My report was translated into Japanese and assimilated in official records.

P1 – So you are a fresher. Why do you not want to try a core field, or even other fields of management like marketing, finance etc? Why restrict to HR directly after college?

PM – Sir, actually I have pursued an internship in core at BARC (which is just next to TISS, Mumbai so I used the abbreviation), an internship in marketing at IIM – Ahmedabad and an internship in HR. I enjoyed the HR internship the most, and that is what really interests me.

P1 – Smiles and says – do you not sleep at night? When do you find the time to do all this? Japan, Harvard, all these interns and research paper?

PM – Sir Japan was after Class 10, so that was before college. BARC and the HR internship was during 2 month ling summer break after 2^nd and 3^rd year, and for Harvard my HoD was kind enough to grant me a week long leave from college. J

P1 – Hahaha alright. Do any one of you want to ask her anything? (looks at P2 and P3)

P3 – yes. You spoke about the airlines case study. So can you tell me what impact these changes in aviation industry have?

PM – Mam, they impact various spheres. First direct impact is on the economy, as is the recent case of Kingfisher airlines

P3 – No, no I do not want a specific impact, tell me about the social impact

PM – Mam there are 2 major impacts. First, due to privatisation, air travel has now become accessible even to middle class Indians. Earlier air travel was perceived as an upper class luxury. Apart from that it has opened up jobs, for example my house-maid’s daughter is working with Air India, which is a great jump for her family.

P3 kept on nodding and smiling.

P1 – Okay Palak, that’s all ! Thank you.

I was smiling about the last “Don’t you sleep” comment for long after I walked out J

My profile – I have been interested in HR since my 2^nd year of BTech, hence my profile was aligned with it. I have published a research paper in Organizational Behavior and pursued an internship in HR.

Details of my profile can be found on –

    1)    www.marwahpalak.wix.com/palakmarwah

    2)    LinkedIn profile - https://in.linkedin.com/in/palakmarwah

    3)    You can reach me on marwahpalak1@gmail.com for any queries J

Overall score – 82/100 (TISSNET)

                             41/50 (PIT) the written test and GD – 30% weightage

                             65/75 (PI) – 30% weightage

The first column is score, the second is percentile of XAT GK 2016.

Total score – 83.40 Even though the institute does not explicitly mention that the converts’ list is in order of merit, my name is the first on the list J

Scoring around 80-85 in TISSNET is a safe bet. This would give you an edge in the final selection as TISSNET has 40% weightage at the end. 

Some links you might want to see from courses I create - 
1) Courses on Unacademy - https://unacademy.com/user/marwahpalak1
2) Courses on CareerAnna - http://www.careeranna.com/online/members/palak-marwah/


Important links to refer –

    1)    gktoday - http://www.gktoday.in/ - for monthly current affairs’ capsule

    2)    www.indiabix.com – my favorite for revision of all sections

    3)    www.peoplematters.in – HR Current affairs

    4)    Free mocks on testfunda, bullseye and a few other websites.

    5)    TIME paid account has mocks

    6)    Mocks from official TISS website

    7) Dropbox link for all material I used-https://www.dropbox.com/sh/qvu0fzdc4iol49l/AACoC9bHTdsFplFVi1iuOBCGa?dl=0

A little personal note – In XAT GK, a week before TISS, my percentile is 28.149 percentile and in TISS GK at least 30/40 questions were correct.

My teachers had been telling me all along that I have a fair chance to be shortlisted for S.P. Jain profile based interview call and I had begun to believe it. Exactly one day before TISS, the S.P.Jain shortlist came out and I was rejected. The same day CAT results came out and it wasn’t as good as I had expected. Rather I believed I would not get any calls at all. All this 24 hours before TISSNET.

They say the night is darkest before dawn, I guess as difficult as it might seem to believe it, this is true. I had truly lost hope and thought I will have to take a drop year, something I never wanted to do. But turns out there were better plans for me. I will be joining IIM Bangalore for PGP 2016-18 this June J

I would specifically like to thank ARKS Srinivas Sir and VistaMind. He has been the force behind all my converts. Archit Chandak was the guy who gave me a great pep talk a night before TISSNET because I had lost all hope due to SPJain and CAT. Also the friends that I made over TISS prep who have helped me a lot with GK Aratrika, Maanushi, Dr. Avhad, Shiladitya, Pratik, Akshaya and so many others J

Thank you! J

Culture and Business: Corporate Siamese Twins

India. Coming from a land which has played a pivotal role in defining the social ethos of culture and tradition, we pride ourselves in being one of the pioneers of two most important roots of the present society – culture and business.

There was a time, starkly different from today when both these terms had no considerable region of overlap. Traversing back to the Vedic system of life in India, it was a staunch belief that any individual could be involved even in acts of culture or of business. There were a class of Brahmins who had to learn, teach and preach the cultural nuances to people, who were in return awarded with pieces of land, gold and food stock for their services. In contrast, the Vaishyas were assigned the job of agriculture, cattle rearing, money lending, trading or any commerce aligned field. Even though the hierarchy were pre-determined by birth and upheld by segregation, restriction on social intercourse and endogamy, it was acceptable to the society and worked wonderfully in maintaining the then social structure and commerce organization.

Even though both these spheres were considered mutually exclusive then, the route to exchange and symbiotic growth of various countries in the pre-modern period were almost the same. On the northern end as Silk route carved a path for trade and cultural exchange, southern India had maritime business links with the Roman Empire from around 77 CE which later led to the establishment of Indianized societies in Southeast Asia owing to its cultural influence.

It is evident from these ancient facts that business and culture, since forever, have been two aspects of every society, which if not voluntarily, always exist and flourish together, almost never independent of each other. It would be a folly to assume that business (or trade) and culture were considered or maintained separately. In one instance epitomizing their effect on each other is a tale from the Chinese Manchu Qing Dynasty. Qianlong, 1711-1799, Fifth emperor of the Chinese Manchu Qing Dynasty, responded to Lord George MacAartney, representative of King George, who visited China to open up and develop trade in 1793 – “Our dynasty’s majestic virtue has penetrated into every country under Heaven. I set no value on objects strange or ingenious and have no use for your country’s manufacturers.” MacArtney did not even get to see the Emperor. Qianlong wrote the statement and left it on his throne and that is all that the British Emissary got from his trip. In reality much of the difficulty had to do with the refusal of the English party to observe Chinese Court Etiquette. It all had to do with bowing and kowtowing. The Chinese chief minister persuaded the Emperor that since China was the center of the Universe and the most advanced civilization as such China was in no need of the Barbarian English. MacArtney would not kowtow or prostrate themselves in front of the Dragon Throne insisting that kneeling on one knee and bow to the throne as they did for their King. So the king never appeared and MacArtney returned empty-handed. In contrast Isaac Titsingh, the Dutch trade emissary did kowtow and follow court etiquette and was quite successful.

This more than justifies the fact that culture and business, in great effect, germinated and were reinforced due to each other. However, the slight distinction between the two, apparent to a layman, began to fall off as modernization and globalization paved their way into all countries and societies.

Over time, not only did the line of distinction disappear, there came up extensive studies on how culture affects business which later led to a new concept of “business culture” or “corporate culture”, later refined to more theoretical terms like “organizational climate”. There are extensive pieces of study on the intercultural aspect of dyadic business relationship interaction from an individual as well as holistic perspective.

Today, as much as the distinctions in paradigm, social etiquettes and cultural diversity are falling off to establish a global, unified manner in which business is established and sustained, there is a stark trait of one’s culture in his business routine. This is because the global world is on the path to attain a unified and singular corporate culture.

So how does culture in actuality affect business or corporate life?

“Culture” as defined by Ifte Choudhary, Associate Professor at Texas A & M University, refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.” Culture, according to him, has various layers – national. Regional, gender, generation, social class and corporate culture. Whereas “Business” is most simply defined as “an organization or enterprising entity engaged in commercial, industrial or professional activities.”

In such a literal environment, the business or corporate culture is, as defined by Lismen (2004), “a complex set of values, beliefs, assumptions, and symbols that define the way in which a firm conducts its business”.

Culture reflects both abstract and identifiable components of a corporation from practices, beliefs, customs and values. During the advent of the Industrial revolution, it was believed that the asset base of any greenfield site and its prospective accelerated economics depends on cost structure (fixed and variable costs), value propositions, customer segment identification, revenue streams, key resources (suppliers and commodities), viability (economic and practical), channels and key partners. All these elements were distinguished from immeasurable parameters like employee job satisfaction, quality of work life, consumer relationship management, post-deal services and sustaining customer belief in the brand. As the competition in every sphere from products to service providers has gotten more aggressive over the years, these unquantifiable elements have developed to play the role of the distinguishing “wow” factor for any corporate giant over its contemporaries.

Hence corporate culture plays the role of the distinguishing element both locally, inside the firm in its daily affairs, and globally while expanding its dimension of business to other culturally distinct parts of the world.

Corporate culture, on local, internal terms include the Organizational Climate of an organization and is a very clear reflection of employee job satisfaction. This includes making the employees feel valued, flexibility in work nuances, environment, basic amenities provided, vision penetration into the work force and overall positivity in the organization among other local factors.

On a global scale, apart from all-encompassing ease of communication and shared online resource base, corporate expansion to various countries is unequivocally decided by adaptability of organizational practices to the local culture. Any organization needs to include and exercise cultural awareness in order to achieve a breakthrough in local markets. In most situations a firmly established global name and loyal customer base do not ensure success in new markets. This is shown by this comprehensive plot between cultural awareness and extent of global involvement.









The plot reiterates the fact that cultural adaptability is the sure shot way of entering a new market and establishing a strong hold over contemporaries. Global technology and experience, combined with adaptability to local work culture make a lethal combination for any firm. Hence it is imminent that culture and business have grown to form a pair of Siamese twins.An epitome of striking the correct balance between culture and business and effectively utilizing the former to boost the latter, has been displayed by Coca Cola Company over the past few decades. Marking its re-entry in the Indian market after its 17 years’ absence in 1993, Coca Cola decided to go the Indian way by marketing its return in the form of Juloos – a traditional Indian procession involving a parade of trucks, vans and trolleys. This flashed Indians with the memory of their beloved drink of 1970s and connected well with the festive sentiments of general Indian society. In order to reign the South Asian sub-continent, Coca Cola utilized its knowledge of the fact that India and Pakistan, two neighboring South Asian countries with severely strained political issues that has even resulted in warfare, have very similar culture. Coca Cola in a move to unite our two countries did an incredible thing. They installed two interactive, high-tech vending machines in a popular mall at New Delhi, India and another one at a mall in Lahore, Pakistan. These "Small World Machines" used 3D Touchscreen technology to capture a live image from New Delhi and project that to Lahore and vice-versa. Much like Apple's FaceTime. The machine bought laughter, smiles, cheers and most importantly, a moment of happiness between these two estranged countries, apart from some deep-set marketing and positive PR about the company and the beverages!

Apart from Asia, Coca Cola had culture coherent campaigns in the USA as well. By the time the United States entered World War II in December 1941, Coca-Cola was already established as a symbol of the American way of life. In countless letters home, soldiers serving abroad spoke of fighting for the little things, like an ice cold Coke, rather than politics or ideology. In a mutually beneficial edict, Coca-Cola Company president Robert W. Woodruff declared that any American in uniform could get a Coke for 5¢, regardless of the listed price or cost of production.

Coca-Cola’s advertisements during the war addressed the softer sides of the conflict. Rather than show war-weary soldiers enjoying their product, the company focused on Coke’s ability to bring people and nations together, as seen in ads portraying GIs intermingling and laughing over Cokes with British, Polish, Soviet and other allies from Alaska and Hawaii to Brazil and China, always with a caption along the lines of: “Have a ‘Coke’—a way of saying we’re with you.”
Coca Cola surely hit the bull’s eye with so much perfection that Coke has almost replaced water in every eatery in USA since then.

The company perfectly achieves its aim of penetrating all the seven continents and briefly declared its vision with the very famous campaign “I’d like to buy the world a coke” where citizens of various countries of the world sing the Coke jingle in unison holding coke bottles in their hands. This commercial promotes basic values of racial equality and heralds the dawning of a common global culture of world peace and harmony. Also it worked on the paths of mob psychology and hence they appealed to the sentiments of their viewers. This commercial and song recorded immediate success selling 96,000 copies of their record in one day eventually rising to a sale of 12 million records. It declared to the world that business could be done very differently from the conventional methods of trade. Thirty years after the commercial, Coca-Cola is still more than a beverage. It is a common connection between the people of the world.

Today, 3.1% of world’s beverages consumed around the world are Coca Cola products and you cannot be surprised.

Hence, it is pertinent to note that, culture affects business to the extent of having the capacity to build up or burn down a potential future market. With the gaps in the culture narrowing down at a faster rate, understanding trivial differences in foreign cultures is one art which would definitely determine the monopoly amongst existing competition in every sphere of the corporate world. Undoubtedly, it will be a missed opportunity to ignore this inter-relationship of culture and business.

Hence it is only wise to observe, dwell upon and develop the methods in which cultural awareness and adaptability can be utilized as an effective tool for sustainable, long-term business growth and development across the globe.